19 Apr Why is SEO important ?
SEO or not ?
An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.
What is SEO?
Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.
In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.
Why is SEO important?
Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives. Understanding both the abilities and limitations of search engines allows you to properly build, format, and annotate your web content in a way that search engines can understand. Without optimization, a website can be invisible to search engines.
Principles of SEO
The major search engines all operate on the same principles – Automated search bots crawl the web, follow links, and index content in massive databases. They accomplish this with dazzling artificial intelligence, but still modern search technology cannot replace the way a human thinks. There are numerous technical limitations that cause significant problems in both inclusion and rankings. One of the major problems is every human thinks differently has different taste – same article can be liked and disliked by many readers.
How pages are ranked
There are, on average, ten positions on the search results page. The pages that fill those positions are ordered by rank. The higher your page is on the search results page, the better your click-through rate and ability to attract searchers. Results in positions 1, 2, and 3 receive much more traffic than results down the page, and considerably more than results on deeper pages. The fact that so much attention goes to so few listings means that there will always be a financial incentive for search engine rankings. No matter how search may change in the future, websites and businesses will compete with one another for this attention, and for the user traffic and brand visibility it provides.
Importance of SEO
Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.It is not going to stop working any time soon – Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future. On some level, even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.
Return on Investment(ROI)
It is cost-effective – Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI . While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.
SEO when done appropriately can not only bring traffic but it also brings potential customers that are actually looking for your business related services and products. Thus it’s very important for an SEO to understand the target audiences and nature of business.
Simply put, ‘good content’ is content that has been properly researched for accuracy, speaks about topics that are popular (trending), and utilizes keywords that your target audience is using to find you. It must be easy to read, yet informative for your target audience and make you appear to be a leader in whatever industry you operate in. Ultimately, it should be content that people also want to share!
So SEO can really help you. Why not take it a little further and get your site listed for all kinds of searches that should really bring the traffic in, right?