12 May What is SEO
What is SEO
SEO, or search engine optimization, is a subset of the umbrella term “Search Engine Marketing” (SEM). Properly applied, search engine optimization allows your site to not only be seen by the search engines but, when a search term (either keywords or phrases) is entered, offers the ability to rank very high in the search engine results pages.
Hiring a SEO company or not ?
Many people hire professional consultants to perform SEO, while others attempt to do it themselves, which you certainly can – it’s not rocket science. There really are no secrets – it just takes a lot of continuous work and an understanding of people, search engines, algorithms and toolsets. An important first step for an effective SEO plan is to perform heavy competitive analysis. In fact, if you search in Goggle for a key term or phrase related to your field and website, you should look at the first three to five websites that come up on the first page of your Goggle search results. These folks are the ones to beat.
Organic traffic is the key to getting found in search engines and that’s because if you’re listed in the top 10 search results in Goggle, you may find that your website will get significantly increased traffic. It’s also critical that your website be built in such a way that it’s search-engine friendly but also user-friendly. To begin with, you must be very clear about what your site is all about. You must also make sure it loads quickly, and lets visitor know what your site is all about in less than ten seconds.
What good is a website that no one can find ?
In this fast changing world of technology, having just a website is just not enough if you are looking for more visibility on internet, SEO is the best possible solution to get your website to the top. Good SEO means High Ranking in Goggle search listings, SEO is optimizing your website to make it easier for search engine to find you by giving good content, image, video and maps, internal & external linking strategies. Why it is essential The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage.