Rank Your Website in Search Engines

Rank Your Website in Search Engines

Google’s search engine uses a variety of methods to determine which pages are displayed first in the results. Their exact formula is a secret, but there are always a few things you can do to improve your rank in Google search results. The term for this is Search Engine Optimization or SEO.   A keyword phrase is the words you think someone is most likely to put into a search engine to find your content – basically what you think the subject of your page would be according to Google. You could put a lot of energy into keyword phrases alone and improve your site ranking. Your keyword phrase should obviously appear somewhere in your content, preferably in the first paragraph or so.

Strategies and Techniques

Search engine optimization is an accumulation of strategies and techniques used to increase the number of visitors to a website by obtaining a higher ranking in search results. An important feature of SEO is making your website intelligent enough for both users and search engine robots.   SEO helps the engines figure out what a particular page is all about, and how it may be useful for the users. In today’s high level of competition, it is imperative to try to be as high as possible in the search results, and that comes with an efficient SEO strategy. However, most people these days aren’t sure of how to rank a new website on Google.   On-page SEO is the practice of optimizing individual pages in order to obtain a higher ranking and earn more relevant organic traffic.

Page Rank

Google PageRank (Google PR) is one of the methods Google uses to determine a page’s relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 – 10. Google Pagerank is based on backlinks. The more quality backlinks the higher Google Pagerank. Improving your Google page rank ( building quality backlinks with PA40+ and DA30+ ) is very important if you want to improve your search engine rankings.

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Relevance of Website to KeyWords

Your website should be relevant to what people search for.   Outbound links are the primary source of bringing more attention to your website. There are a lot of people who make the mistake of not including links to other websites/articles.   Outbound links show Google that the article is both valid and informative and both are vital requisites for ranking. Therefore, make sure that if you aren’t doing so, add outbound links to each of your articles. Just make sure that the links are relevant enough to your content and from authentic and high-quality sources.   Meta descriptions are one of the most important and visible elements – next to your title tag and URL- that convince people to click through.

Meta Descriptions

If you want traffic on your latest article and efficiently on your website, make sure that the meta descriptions are attractive and informative. When link juice is spread, the users/viewers stay on the website longer and the site traffic also increases. It improves the navigational experience for the user.   Also, Google bots are designed to emulate user behavioral patterns and evaluate your website. A smart and efficient network of links on the pages help crawlers find regions which are not frequently visited by the users, thus boosting your site’s ranking.

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Target Keywords

Ensure that the pictures on your website have file names which include the target keyword. Also, your target keyword should be part of your image’s Alt Text . This will improve optimization for your article and also create a clearer picture for the search engines to the relevancy of your article/page. Images are an important component of any website as they make pages visually attractive as well as informative. Optimizing your images should naturally boost your ranking. Also, your image will get a high rank in Google image search.   Long tail keywords are more targeted and less competitive than short term keywords.

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