Improve ranking on Google Search
1. Publish Relevant Content
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
Identify a keyword phrase for each page. Think about how your reader might search for that specific page ). Then, use this phrase more than once on the page.
Just make sure not to over use as it will be a red flag.
Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but again don’t overdo it.
Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine. So if you want to improve your ranking on search engines like Google, Bing and Yahoo have lot of great content on the site.
2. Update Your Content Regularly
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. Basically have a good SEO title for the page, have a good meta description and also have relevant focus key words.
Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page.
Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
Focus Keywords are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t put too many phareses: if your list becomes long the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases and upto 80 character total.
4. Have a link-worthy site
Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “SEO Company” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
5. Use alt tags
Always describe your visual and video media using alt tags, or alternative text descriptions. So any image you put on the site, make sure you put “ALT tag” for it. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.