Why Google is the still the best Search Engine ?

Google is the still the best Search Engine

When Google released its search engine in 1998, its search results were significantly better than its competitors. Many people attribute Google’s success to this breakthrough technology. But there was another key reason: a stubborn refusal to accept the orthodox view at the time that “stickiness” was crucial to a website’s success.

Google is surely not the pioneer in search engine industry. There are lots of search engine websites before them and these search engine companies did make a cut and become popular. But, their popularity and success is short-lived. When Google enters the search engine arena, a sudden shift of momentum occurred as big G’s innovations and strategies wiped their competitors away from the lime light. Since 1998 until now, Google has maintained their status as the biggest search engine website in the World Wide Web and the lead game changer in the industry.

History of Search Engines

Google’s influence is also very visible in the search engine optimization industry as SEO experts allotted much of their time analyzing and debating about Google SEO. Before Google, there were three popular and big search engines already dominating the search industry. They were Lycos, Alta Vista, and Yahoo Search. These search engine companies were fairly competing against each other, but their popularity decreased as Google slowly rises up and gain momentum.

Google’s popularity is surely a product of hard-work and constant innovation. The company doesn’t gain so much success just overnight. They have spent and are spending much of their time determining what their customers want and constantly innovate their products and services to be one step ahead from their competitors and their counterparts. Internet users love Google for three main reasons. Google provides better search experience, it provides great business exposure, and it offers numerous innovative products and services that make our internet lives easier and manageable.

Better Search Experience

Better Search Experience – Probably one of the biggest reasons why Google is still very popular. Google Search functions and capabilities surpass its user’s expectations. The quality of search results is closely monitored by Google’s search quality team and regular algorithm updates are being performed to ensure that only high-quality results are returned in every search query. Great Business Exposure – As billions of search queries per day are being performed in Google, businesses who advertise their products and services through Google’s AdWords program gain more visibility and exposure.

Search engine optimization is one of the most effective strategies of inbound marketing. But, when do you call your website search engine optimized? Well, topping in the search results may seem difficult but if you cannot make your website visible in the first page of the relevant keyword searches, you might not get any traffic from the search engines then.

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