16 Feb Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP)
The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.Also, SEO is always evolving, a moving target and that means your online presence must keep evolving, too.
Surprisingly however, the update did not have the immediate impact that most people were expecting. Its adoption has been rather slow and staggered. Not every site owner is ready to put the time and effort needed without knowing the outcome. But regardless, the majority of site-owners now believe that fast-loading pages, especially on mobile devices, are a consideration worth their time and effort.
How Does It Work?
Instead of waiting for pages to load after clicking on search results, Google AMP lets the page load instantly after clicking on the page.
To explain how Google AMP makes lightning-fast loading times for its pages, it simplifies the pages into these core elements:
HTML – It revamps the current HTML of a page into a simplified one which includes custom AMP-related commands.
CDN – It stores the elements from “AMP-ed” pages of the same type in your browser for faster delivery.
The project’s purpose is to provide mobile users with instant results. Since mobile devices offer users instant gratification compared to desktop computers, Google AMP is positioned to be a forward-looking convenience feature.
Amp Pages makes websites load fast. But that speed comes with a few changes to how the open web works.
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